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Because many small businesses still view mobile as a new medium, they often choose to stick with traditional marketing campaigns rather than rolling with this more non-traditional approach.
Consumers have increasingly shown that they value mobile as a communication channel, however, this means that businesses should set aside some of their budgeting to reach this market. One of the greatest assets of mobile is the ability to reach consumers via text message, according to Mobile Marketer, Bryce Marshall.
"Consider that SMS is a direct communications technology that millions of consumers across a wide range of demographic groups use every day," wrote Marshall. "Consider also the far greater potential reach of SMS - more than 270 million mobile devices nationwide - than mobile web, applications or mobile advertising."
"Finally, consider that the costs for entry are relatively low and the resources required to manage multiple successful programs can be low, too," he added.
By launching an SMS campaign, a small business can stay continuously connected with consumers. This has the potential to increase a business' reputation via unique SMS offers, invitations to events and consumer information.
This article is brought to you by Vcorp Services – offering registered agent services to businesses nationwide. Providing a physical address to accept service of process on behalf of your corporation, Vcorp’s registered agents can handle all of your company’s statutory representation needs.
Consumers have increasingly shown that they value mobile as a communication channel, however, this means that businesses should set aside some of their budgeting to reach this market. One of the greatest assets of mobile is the ability to reach consumers via text message, according to Mobile Marketer, Bryce Marshall.
"Consider that SMS is a direct communications technology that millions of consumers across a wide range of demographic groups use every day," wrote Marshall. "Consider also the far greater potential reach of SMS - more than 270 million mobile devices nationwide - than mobile web, applications or mobile advertising."
"Finally, consider that the costs for entry are relatively low and the resources required to manage multiple successful programs can be low, too," he added.
By launching an SMS campaign, a small business can stay continuously connected with consumers. This has the potential to increase a business' reputation via unique SMS offers, invitations to events and consumer information.
This article is brought to you by Vcorp Services – offering registered agent services to businesses nationwide. Providing a physical address to accept service of process on behalf of your corporation, Vcorp’s registered agents can handle all of your company’s statutory representation needs.
About Vcorp Services LLC
Vcorp Services assists in the creation of new businesses and helps maintain existing businesses in
all 50 states. Quick, accurate and at the lowest rates, Vcorp's knowledgeable and experienced staff
has helped form thousands of new businesses including: LLCs, S-Corporations, C-Corporations,
Partnerships, Non-Profits and Professional Corporations. Vcorp works with entrepreneurs, legal and
tax professionals, as well as real estate experts to set up and maintain businesses across the
country. Vcorp also specializes in helping small businesses to get started, grow and remain in
compliance with federal and state regulations.