Because many small businesses still view mobile as a new medium, they often choose to stick with traditional marketing campaigns rather than rolling with this more non-traditional approach.
Consumers have increasingly shown that they value mobile as a communication channel, however, this means that businesses should set aside some of their budgeting to reach this market. One of the greatest assets of mobile is the ability to reach consumers via text message, according to Mobile Marketer, Bryce Marshall.
"Consider that SMS is a direct communications technology that millions of consumers across a wide range of demographic groups use every day," wrote Marshall. "Consider also the far greater potential reach of SMS - more than 270 million mobile devices nationwide - than mobile web, applications or mobile advertising."
"Finally, consider that the costs for entry are relatively low and the resources required to manage multiple successful programs can be low, too," he added.
By launching an SMS campaign, a small business can stay continuously connected with consumers. This has the potential to increase a business' reputation via unique SMS offers, invitations to events and consumer information.
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